Meeting Planning Industry
The meeting planning market is big and getting bigger. In 2015, the meeting planning market generated in excess of $5 billion in total revenue, and what makes this market segment unique is that only 5% of that revenue is controlled by the top four industry players.* This means a large, significant market with high degrees of fragmentation and extensive market opportunity. Growth in this segment has been consistent in recent years and is expected to continue through 2020. The market is defined by specialists who focus on one particular niche of meeting planning work and target a particular customer category.